The Datum Marketing Blog

Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

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Boost Your Online Presence with Datum’s Cutting Edge Websites

In today’s digital age, your website is often the first interaction potential customers have with your business. A well-designed, cutting edge website can be the difference between capturing a lead or losing it to a competitor. At Datum, we specialise…

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The Benefits of Retained Print Services: Consistency, Quality, and Cost-Efficiency

In today’s fast-paced business environment, consistency, quality, and cost-efficiency are crucial for companies that rely on print materials. Whether you’re managing marketing campaigns, producing promotional materials, or ensuring a steady supply of branded stationery, having a dependable print partner can…

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Google Search Console vs Google Analytics: Understanding the Differences and Maximising Your Website’s Potential

In the digital age, data-driven decisions are the backbone of any successful marketing strategy. For businesses, understanding how users interact with their websites and how search engines view their content is crucial. This is where tools like Google Search Console…

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Elevate Your Brand with Sustainable Packaging: Insights from Google’s Guide

In today’s world, sustainability is more than just a buzzword—it’s a necessity. With growing concerns about environmental impact, companies across various industries are seeking ways to reduce their carbon footprint and contribute to a more sustainable future. One area where…

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10 Free AI Tools to Elevate Your Marketing Strategy

How AI is Transforming Marketing Artificial Intelligence (AI) has revolutionised the marketing landscape, offering innovative solutions to complex challenges. At Datum, we leverage AI daily to enhance our creative, print, and digital marketing strategies, ensuring our clients achieve their goals…

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How to Create Content That Captivates Your Audience

In the crowded digital landscape, capturing your audience’s attention can feel like an uphill battle. With countless brands vying for the same eyes, creating content that truly captivates your audience is paramount. But how do you ensure your content stands…

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