The Datum Marketing Blog

Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

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10 Creative Brand Activation Ideas to Inspire Your Next Campaign

Brand activation is a dynamic way to engage your audience and bring your brand to life through immersive experiences. Whether you’re aiming to boost brand awareness, launch a new product, or foster customer loyalty, creative brand activations can make a…

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The Power of PPC: How to Run Successful Pay-Per-Click Campaigns

In today’s digital landscape, businesses are constantly seeking effective ways to drive traffic to their websites and convert visitors into customers. Pay-Per-Click (PPC) advertising is one of the most powerful tools available for achieving these goals. PPC allows businesses to…

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The Ultimate Guide to Planning a Successful Brand Activation

Brand activation is a powerful marketing strategy designed to engage your audience and bring your brand to life through interactive experiences. A well-planned brand activation can boost brand awareness, foster customer loyalty, and drive sales. In this ultimate guide, we’ll…

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How to Create a Sustainable and Eco-Friendly Brand Activation

In today’s world, sustainability is more than just a buzzword—it’s a necessity. Consumers are increasingly conscious of their environmental impact and expect the brands they support to reflect their values. As a result, creating a sustainable and eco-friendly brand activation…

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Top Trends in Brand Activation for 2024

Brand activation continues to evolve, driven by technological advancements, changing consumer behaviours, and the growing importance of sustainability. As we move into 2024, several key trends are shaping the way brands connect with their audiences through immersive and engaging experiences….

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Integrating Print and Digital: Best Practices for a Cohesive Marketing Strategy

Introduction Integrating your print and digital planning is essential for a cohesive brand message and marketing strategy. While digital marketing offers immediacy and reach, print brings a tactile depth that enhances brand perception and engagement. And, in an increasingly screen-focussed…

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