In the ever-evolving landscape of graphic design, artificial intelligence (AI) tools are revolutionising how designers create, conceptualise, and execute their ideas. From automating mundane tasks to sparking creativity for complex projects, AI is reshaping the design world. At Datum, we’re…
In a crowded educational landscape, standing out is not just a goal – it’s a necessity. The key to differentiation lies in innovative branding strategies that not only attract attention but also make a lasting impression. How can your school…
At Datum, we understand the critical importance of an integrated marketing approach for businesses of all shapes and sizes. In this blog, we’ll share our insights on how blending creative, print and digital strategies can create a cohesive marketing plan…
In the digital age, where marketing platforms and channels are constantly evolving, schools face the challenge of balancing creativity with compliance. Ethical marketing is not just a legal obligation, it’s a commitment to truthful, respectful and responsible communication. In this…
Establishing a consistent and effective marketing strategy is often the key to long-term success for a business. For SMEs seeking a reliable and flexible marketing partner, the retainer model presents a multitude of benefits. Let’s explore how a retainer model…
Reaching your school’s audience is both a challenge and an opportunity. Schools must communicate with a wide range of stakeholders – from current and prospective students and their families to alumni, prospective staff and the wider local community. Let’s explore…
