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Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

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Canva vs Adobe Express: Which is Best for Your Creative Needs?

When it comes to creating impactful designs for social media marketing or other digital marketing strategies, two names often stand out: Canva and Adobe Express. Both platforms have revolutionised the way businesses and individuals approach design work, offering easy-to-use tools…

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Design Inspiration: 10 Must-Follow TikTok Creators for Graphic Designers

Introduction: Finding Creative Inspiration Everywhere In the ever-evolving world of graphic design, staying ahead of trends and refining your craft requires constant inspiration. Whether it’s delving into books, trade publications, or exploring creative works online, the search for new ideas…

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Essential WordPress Plugins for 2025: Boost SEO, Speed, and Security

Running a successful WordPress website means more than just a stunning design—it’s about functionality, performance, and security. With thousands of plugins available, finding the ones that truly make a difference can be overwhelming. That’s why we’ve compiled this list of…

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2025 Marketing Trends: How to Stay Ahead of the Curve

The marketing landscape is evolving faster than ever, with new technologies, consumer behaviours, and strategies emerging daily. As we step into 2025, businesses must embrace these changes to remain competitive. In this blog, we explore the top marketing trends for…

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Eco-Friendly, Personalised, and Digital: Christmas Card Options for Your Business

In an increasingly digital world, where communication is often reduced to emails and social media posts, sending Christmas cards remains a heartfelt and effective way for businesses to connect with clients. Whether physical or digital, a well-thought-out Christmas card can…

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The Ultimate Toolkit for Graphic Designers: Must-Have Resources

At Datum, our creative studio relies on a diverse range of tools and resources every day to produce exceptional designs. Whether you’re a seasoned professional or an aspiring designer, equipping yourself with a comprehensive graphic designers toolkit can make all…

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10 Ideas for Driving Traffic to Your Website Using Print Marketing

In a world dominated by digital marketing, it’s easy to overlook the potential of print. However, a strategic combination of print and digital tactics can significantly boost your website traffic. By leveraging print marketing’s unique, tangible qualities, you can bridge…

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Web Design 2025: Key Trends and Innovations Shaping the Digital Landscape

Introduction As technology evolves, so too does web design, offering new ways to captivate audiences and drive engagement. For businesses and educational institutions alike, staying ahead of these shifts is crucial to creating digital experiences that resonate. In this article,…

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SEO vs. SEM: Your Guide to Winning the Search Game

In the ever-competitive digital world, businesses are constantly vying for a top spot on search engines. When it comes to improving online visibility and driving traffic, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are key strategies. But what…

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The Best Free SEO Resources to Grow Your Online Presence Fast

In today’s digital landscape, having a strong online presence is more critical than ever. Yet, for many businesses, investing in paid SEO tools isn’t always feasible, especially when budgets are tight. The good news is there are several high-quality, free…

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AI in Design & Marketing: Transforming the Creative Landscape

Introduction Artificial Intelligence (AI) is revolutionising how businesses approach design and marketing. From automating laborious tasks to enhancing consumer engagement with predictive analytics, AI is a powerful tool. At Datum, we have embraced these innovations to deliver outstanding results while…

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10 Essential Marketing Tools to Be Black Friday Ready This Year

As Black Friday approaches, businesses of all sizes are gearing up to make the most of this shopping event. With the right marketing tools, you can stand out, attract more customers, and maximise sales. Here’s a look at 10 essential…

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