Why this matters now Search is changing. We still type queries into Google, but more and more, people ask AI chat tools for quick, sourced answers. If your site is easy for humans to read and easy for machines to…
In a rapidly evolving digital world, the way we search for information is shifting. With the rise of artificial intelligence and conversational tools like ChatGPT, traditional search engines such as Google are no longer the sole option for finding answers….
Featuring unique formats, folds, and finishes to make brochures stand out When it comes to first impressions, brochures are an incredibly powerful asset. Done well, they act as compact brand ambassadors: informative, tactile, and bursting with personality. In a sea…
In the fast-paced world of digital marketing, staying ahead of audience interests is key to driving engagement. For businesses and educational institutions alike, understanding what people are searching for is crucial to creating content that resonates. That’s where Google Trends…
As Instagram continues to evolve at pace, staying ahead of the curve is no longer optional for brands that want to connect, engage, and grow. The visual-first platform is home to over two billion users worldwide, and its trends shape…
Introduction Print advertising has long been a cornerstone of effective marketing – from leaflets and flyers to brochures and direct mail. But in a digital-first world, clients often ask, “Can we actually measure the ROI of print advertising?” The answer…
The digital marketing landscape is evolving at breakneck speed. In 2025, staying relevant means more than just having a website or running occasional ads. It’s about strategically adopting the latest innovations to enhance customer experience, streamline workflows, and drive measurable…
In the ever-evolving world of digital marketing, backlinks remain one of the most powerful tools in a brand’s SEO arsenal. Often underestimated or misunderstood, a robust backlink profile can significantly improve your website’s visibility, build trust with search engines, and…
As the events industry roars back to life, brands and organisers are seizing the opportunity to make bold, creative statements through print. At Datum, we’ve seen a sharp rise in demand for innovative event print solutions that not only capture…
In an increasingly competitive digital landscape, many businesses are funnelling time and resources into SEO — but not all see the returns they expect. At Datum, we know that getting more traffic isn’t enough. What matters is converting that traffic…
In a world awash with conflicting digital advice, search engine optimisation (SEO) remains one of the most misunderstood – yet crucial – aspects of online success. For many schools and commercial organisations, SEO can feel like a maze of ever-changing…
In today’s fast-evolving digital world, the way people search for products and services is changing rapidly. Gone are the days when a quick Google search was the only route to discovering businesses online. Now, AI-powered platforms like ChatGPT are emerging…
