Hints & Tips Blogs
Tips, how-to-guides, digital marketing hacks and insights to help your business grow.
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How to Measure the ROI of Print Advertising
Tue 24th Jun 2025
Introduction Print advertising has long been a cornerstone of effective marketing – from leaflets and flyers to brochures and direct mail. But in a digital-first world, clients often ask, “Can we actually measure the ROI of print advertising?” The answer…
10 Digital Marketing Trends Shaping Smarter Brands in 2025
Sat 7th Jun 2025
The digital marketing landscape is evolving at breakneck speed. In 2025, staying relevant means more than just having a website or running occasional ads. It’s about strategically adopting the latest innovations to enhance customer experience, streamline workflows, and drive measurable…
Trust, Traffic & Google Rankings: The Power of Quality Backlinks
Thu 29th May 2025
In the ever-evolving world of digital marketing, backlinks remain one of the most powerful tools in a brand’s SEO arsenal. Often underestimated or misunderstood, a robust backlink profile can significantly improve your website’s visibility, build trust with search engines, and…
Top Event Print Trends for 2025
Tue 27th May 2025
As the events industry roars back to life, brands and organisers are seizing the opportunity to make bold, creative statements through print. At Datum, we’ve seen a sharp rise in demand for innovative event print solutions that not only capture…
From Clicks to Clients: The SEO Strategies That Deliver Real ROI
Wed 21st May 2025
In an increasingly competitive digital landscape, many businesses are funnelling time and resources into SEO — but not all see the returns they expect. At Datum, we know that getting more traffic isn’t enough. What matters is converting that traffic…
SEO Simplified Separating Fact from Fiction for Better Rankings
Tue 6th May 2025
In a world awash with conflicting digital advice, search engine optimisation (SEO) remains one of the most misunderstood – yet crucial – aspects of online success. For many schools and commercial organisations, SEO can feel like a maze of ever-changing…
PPC, SEO & ChatGPT: The New Digital Trinity for Smarter Marketing
Fri 2nd May 2025
In today’s fast-evolving digital world, the way people search for products and services is changing rapidly. Gone are the days when a quick Google search was the only route to discovering businesses online. Now, AI-powered platforms like ChatGPT are emerging…
Organic Marketing Your Free Guide to Free Marketing
Fri 11th Apr 2025
In an increasingly digital-first world, marketing doesn’t have to break the bank. For businesses and educational institutions alike, there are countless ways to build awareness, drive engagement, and grow your brand organically. Welcome to your free guide to free marketing:…
SEO, PPC or Social—What’s the Best Fit for Your Digital Marketing Goals?
Tue 8th Apr 2025
When it comes to building a successful digital presence, the options can feel overwhelming. Should you invest in Search Engine Optimisation (SEO), Pay Per Click (PPC) advertising, or ramp up your Social Media Marketing? The answer depends on your goals,…
How to Design a Brochure That Converts
Tue 1st Apr 2025
Introduction A well-designed brochure remains one of the most powerful marketing tools in your arsenal—whether you’re promoting a product, service, event, or your entire brand. But not all brochures are created equal. The ones that convert—that inspire action—are designed with…
Top 10 Graphic Designers in London: The Creative Minds Shaping the Industry
Wed 26th Mar 2025
London is home to some of the world’s most talented graphic designers, shaping the visual landscape of brands, publications, and digital media. Whether pioneering new creative trends or redefining visual storytelling, these designers influence industries far beyond the UK. In…
10 Simple Ways to Drive Traffic to Your Website – For Free!
Mon 24th Mar 2025
Every business wants more eyes on their website, but not everyone has a big marketing budget. The good news? There are several effective, no-cost ways to bring more visitors to your site. Whether you’re a start-up, a small business, or…