In the world of digital marketing, Google Search Console (GSC) is one of the most powerful and free tools to optimise your website’s SEO. GSC provides invaluable data on your website’s performance, allowing you to understand how Google views your site, troubleshoot…
Introduction Typography plays a crucial role in shaping the visual identity of any brand, website, or marketing material. As trends in design evolve, so do the fonts that capture attention and deliver the right message. For designers and marketers, staying…
In an age where digital marketing dominates, print marketing still holds significant power to captivate and engage. As we look ahead to 2025, innovative print strategies can help your business stand out, creating a unique impact that digital cannot always…
As we approach 2025, the world of graphic design is set to undergo significant transformations. With technology continuously evolving and consumer preferences shifting, it’s crucial for brands to stay ahead of the curve. This blog delves into the top graphic…
Introduction In the world of print, the choices you make for your paper stock and finishes can significantly impact the final product. Whether you’re creating business cards, brochures, or event materials, the right combination of paper and finish can elevate…
In today’s competitive digital landscape, having a beautifully designed website is just the first step. The real challenge lies in turning the visitors to your site into loyal customers. This process, known as conversion rate optimisation (CRO), is vital for…
In today’s fast-paced digital world, staying creatively inspired can be challenging. Whether you’re a designer, artist, marketer, or content creator, maintaining a steady flow of fresh ideas is crucial to staying ahead of the competition. Fortunately, the rise of artificial…
In today’s digital-first world, having a strong online presence is crucial for any business, whether you’re a small local shop or a large corporation. Digital marketing can seem daunting, especially if you’re just getting started, but it doesn’t have to…
In times of loss, the importance of personalised funeral stationery cannot be overstated. Funeral stationery plays a crucial role in honouring the memory of a loved one and providing a lasting keepsake for family and friends. Whether it’s an Order…
In the digital age, data-driven decisions are the backbone of any successful marketing strategy. For businesses, understanding how users interact with their websites and how search engines view their content is crucial. This is where tools like Google Search Console…
How AI is Transforming Marketing Artificial Intelligence (AI) has revolutionised the marketing landscape, offering innovative solutions to complex challenges. At Datum, we leverage AI daily to enhance our creative, print, and digital marketing strategies, ensuring our clients achieve their goals…
In the dynamic world of marketing, staying updated with the latest terms and concepts is crucial for success. Whether you’re a seasoned professional or just starting out, understanding marketing jargon can help you craft more effective strategies and communicate more…
