As the academic year draws to a close, schools often reflect on the incredible moments that shaped the past year. From school trips and sports days to classroom achievements and creative projects, every milestone deserves to be celebrated and remembered….
The independent education sector in the UK is facing a significant potential challenge: the introduction of a 20% VAT on private schools. If and when implemented, this tax will have far-reaching consequences for independent schools, affecting tuition fees and, subsequently,…
In the competitive landscape of education, standing out as a school of choice is more important than ever. A well-designed school prospectus is a powerful tool that can set your institution apart, providing parents and prospective students with an in-depth…
In today’s educational landscape, fostering strong connections between schools, students, and their parents is more important than ever. A positive first impression can set the stage for a lasting relationship, enhancing student engagement and parental involvement. Datum is here to…
Are school magazines still relevant in a world where the latest school updates and news are available on the school website, social media channels or regular newsletters emailed directly to parents’ inboxes? In a word, yes. These publications, brimming with…
In a crowded educational landscape, standing out is not just a goal – it’s a necessity. The key to differentiation lies in innovative branding strategies that not only attract attention but also make a lasting impression. How can your school…
In the digital age, where marketing platforms and channels are constantly evolving, schools face the challenge of balancing creativity with compliance. Ethical marketing is not just a legal obligation, it’s a commitment to truthful, respectful and responsible communication. In this…
Reaching your school’s audience is both a challenge and an opportunity. Schools must communicate with a wide range of stakeholders – from current and prospective students and their families to alumni, prospective staff and the wider local community. Let’s explore…
Having a strong online presence is crucial for any school – for the majority of families, online research will be an important element of their search for the right school for their child. The online landscape is constantly evolving, making…
In the ever-competitive world of education, making a significant impact with a limited budget is a challenge for many schools. However, with strategic planning and innovative approaches to print and digital marketing, it’s possible to achieve remarkable results without breaking…
