The Datum Marketing Blog

Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

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How to Create a Sustainable and Eco-Friendly Brand Activation

In today’s world, sustainability is more than just a buzzword—it’s a necessity. Consumers are increasingly conscious of their environmental impact and expect the brands they support to reflect their values. As a result, creating a sustainable and eco-friendly brand activation…

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Top Trends in Brand Activation for 2024

Brand activation continues to evolve, driven by technological advancements, changing consumer behaviours, and the growing importance of sustainability. As we move into 2024, several key trends are shaping the way brands connect with their audiences through immersive and engaging experiences….

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Integrating Print and Digital: Best Practices for a Cohesive Marketing Strategy

Introduction Integrating your print and digital planning is essential for a cohesive brand message and marketing strategy. While digital marketing offers immediacy and reach, print brings a tactile depth that enhances brand perception and engagement. And, in an increasingly screen-focussed…

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The Benefits of Print Management

In today’s fast-paced business environment, efficiency and cost-effectiveness are paramount. Print management services offer a strategic approach to handling all printing needs, streamlining processes, reducing costs, and enhancing overall productivity. Whether for commercial enterprises or educational institutions, the advantages of…

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5 Proven Digital Marketing Strategies to Boost Your Small Business

In today’s digital age, small businesses need robust digital marketing strategies to stand out in a competitive market. With the right approach, you can enhance your online presence, attract more customers, and drive sales. Here are five proven digital marketing…

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Unlocking Business Growth: How Video Marketing Can Transform Your Brand

In today’s digital landscape, video marketing has become an essential tool for businesses looking to grow and thrive. With its ability to capture attention, convey complex messages quickly, and engage audiences, video marketing is transforming how brands connect with their…

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