Blog Blogs
Tips, how-to-guides, digital marketing hacks and insights to help your business grow.
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Inside 100 Bishopsgate: How We Helped RBC Elevate Their New London Headquarters
Thu 21st Aug 2025
Introduction At Datum, we’re proud of the long-term partnerships we build with our clients. Over the past decade, we’ve worked closely with Royal Bank of Canada (RBC) on a wide range of projects. So, when RBC moved into their new…
Printers in Hertfordshire High-Quality Print Services with a Creative Edge
Wed 20th Aug 2025
In today’s fast-paced business environment, standing out from the crowd is more important than ever. That’s why businesses and educational institutions across Hertfordshire continue to turn to Datum for print solutions that do more than just communicate – they inspire….
Why Branding Still Matters More Than Ever – Hertfordshire Design Agency
Thu 14th Aug 2025
In a digital-first, fast-paced world, it can be tempting to believe that branding is simply a logo, a colour palette, or a catchy strapline. But branding is much more than just visuals – it’s the soul of your business. At…
From Search to Chat: How to Optimise Your Website for Human + AI Audiences
Mon 11th Aug 2025
Why this matters now Search is changing. We still type queries into Google, but more and more, people ask AI chat tools for quick, sourced answers. If your site is easy for humans to read and easy for machines to…
Shaping a Brand for the Next Generation of Athletes – The Playas Project
Wed 6th Aug 2025
In the ever-evolving world of sportswear, it’s not just about performance – it’s about identity. That’s why Playas, a bold new sportswear brand founded by two professional goalkeepers, turned to Datum to help shape their visual direction. With just a…
ChatGPT vs Google: Why You Need Both
Mon 4th Aug 2025
In a rapidly evolving digital world, the way we search for information is shifting. With the rise of artificial intelligence and conversational tools like ChatGPT, traditional search engines such as Google are no longer the sole option for finding answers….
Filming the Royal Standard: A Two-Part Visual Story for Champagne Bollinger
Sat 2nd Aug 2025
When one of the world’s most revered Champagne houses receives a prestigious Royal Warrant, the occasion deserves to be celebrated not just with a toast, but with a timeless creative record. Champagne Bollinger – known globally for its craftsmanship, heritage,…
10 Brochure Design Ideas That Instantly Elevate Your Brand
Tue 22nd Jul 2025
Featuring unique formats, folds, and finishes to make brochures stand out When it comes to first impressions, brochures are an incredibly powerful asset. Done well, they act as compact brand ambassadors: informative, tactile, and bursting with personality. In a sea…
Design Forecast: Summer 2025’s Hottest Creative Trends
Tue 15th Jul 2025
As the longer days of summer draw near, brands are looking to refresh their visual identities with impactful design. At Datum, we believe that change presents not just an opportunity but a creative imperative. In this blog, we explore the…
The Print Management Advantage Save Time, Money, and Stress
Mon 14th Jul 2025
In today’s competitive business landscape, every resource counts – especially time and budget. Yet, many commercial organisations still wrestle with the complexity, inconsistency, and hidden costs of managing print in-house. That’s where print management comes into its own. At Datum,…
Mastering Google Trends: A Marketer’s Guide to Smarter Content Planning
Fri 11th Jul 2025
In the fast-paced world of digital marketing, staying ahead of audience interests is key to driving engagement. For businesses and educational institutions alike, understanding what people are searching for is crucial to creating content that resonates. That’s where Google Trends…
Instagram Trends 2025 How Your Brand Can Stand Out with Datum’s Creative Edge
Thu 10th Jul 2025
As Instagram continues to evolve at pace, staying ahead of the curve is no longer optional for brands that want to connect, engage, and grow. The visual-first platform is home to over two billion users worldwide, and its trends shape…