Marketing is changing fast. Artificial intelligence is now part of everyday business conversations, from content creation and search optimisation to advertising and analytics. For many Hertfordshire businesses, the question is no longer whether AI will impact marketing, but how to…
In December 2025, the Bollinger Everyman Wodehouse Prize for Comic Fiction reached a major milestone, celebrating 25 years of championing the funniest novels published in the UK. To mark the occasion, Champagne Bollinger, long-standing sponsor of the prize, hosted a…
Working with local organisations always brings something extra to a project, but our recent collaboration with Hertfordshire Zoo was particularly special. Not just because the zoo is a short distance from our offices in Cuffley, but because it is a…
Champagne Bollinger’s partnership with James Bond is one of the most iconic brand relationships in luxury marketing. When the new Special Cuvée 007 Limited Edition was announced, it needed a launch event worthy of the Bond name – cinematic, elevated,…
Email marketing remains one of the most effective digital channels available to brands. But in an increasingly crowded inbox, performance comes down to two things: the data behind your decisions, and the quality of your creative. At Datum, we combine…
Introduction Businesses invest heavily in creative, digital, print, and social media every year. Yet many campaigns fall short of expectations, even when the individual elements look strong. The issue is rarely the design or the budget. It is the lack…
2025 has been a turning point in digital marketing. AI integration, evolving search behaviour, and new ad formats have reshaped how organisations connect with audiences online. From education providers to commercial brands, staying visible now means embracing smarter, leaner strategies….
Print is often the moment a brand becomes tangible. When someone picks up a brochure, postcard, invitation, or packaging piece, the finish is usually the first thing they notice. In 2026, luxury print finishes are no longer reserved for high-end…
Introduction Cross-media branding has shifted from a “nice-to-have” to the foundation of every successful marketing campaign in 2026. As customers switch constantly between print, digital, social, video, events, outdoor and retail environments, the strongest brands are those that maintain consistent…
In today’s fast-moving landscape, local businesses must do more than keep up—they must stand out. As we approach 2026, the convergence of print and digital marketing offers powerful opportunities for growth. At Datum, we blend traditional print with advanced digital…
In today’s competitive education environment, your school or college’s prospectus is much more than a booklet – it is a key strategic asset. It not only communicates your values, culture and curriculum, but also helps families decide whether your institution…
As digital fatigue rises and the next generation of consumers demands deeper, more meaningful interactions, marketers are revisiting one of the oldest tools in the toolkit: print. While Gen Z may be the most digitally fluent generation in history, the…
