Making your website readable by AI search starts with the same foundations as good SEO, applied with more care. Google’s AI Overviews, ChatGPT search, Copilot and Perplexity all read web pages, pick out the clearest answers and summarise them for…
Marketing team capacity is the problem nobody puts in the plan. The plan says three campaigns a quarter, a brand refresh in the spring and a steady flow of social, sales and event material in between. Then the requests arrive,…
Every September intake is decided in the twelve months before it. The families who arrive in September 2027 will have found you, visited you, compared you and chosen you across the coming year, and most of those moments are already…
Some projects arrive with a brief and a deadline. Others arrive with two of the world’s most recognisable luxury names, a global motoring event, and a build window measured in days rather than weeks. That was the brief we were…
Ten years is a long time in any working relationship. In school marketing, it is even more significant. Admissions cycles change, prospectuses get refreshed, and marketing teams often turn over more than once in a decade. Throughout all of that,…
Something has quietly changed in the way your customers look for you. Instead of typing a few words into Google and scrolling through a page of blue links, more and more people are simply asking a question to ChatGPT, Google’s…
ChatGPT has dominated headlines since its launch, reshaping how millions of people research, learn, and solve problems online. Now, OpenAI has introduced a new dimension to the platform: ChatGPT Ads, a sponsored placement system that sits directly alongside user conversations….
The film Midas Man tells the fascinating story of Brian Epstein, the visionary manager behind The Beatles’ extraordinary rise to fame. Produced by Studio Pow, this biopic required a cohesive marketing campaign that honoured the legacy of one of music’s most iconic…
In today’s competitive B2B landscape, standing out requires more than just words. It demands immersive, tangible experiences that bring products and innovations to life. Panasonic recently partnered with Datum to achieve exactly that, using precision 3D models to showcase their…
WordPress 7.0, officially named “Armstrong” after jazz legend Louis Armstrong, landed on 20 May 2026. It is the first major release of the year and arguably the most significant update in years. Whether you run a small business website or…
In today’s competitive marketplace, standing out is essential. Whether you’re exhibiting at an expo or launching a new product, your brand’s visual presence can make all the difference. At Datum, we understand the importance of impactful displays that not only…
Introduction Efficient stock control and online ordering are essential for modern inventory management, but knowing where to start isn’t always straightforward. That’s where Datum comes in. We work alongside businesses in the creative, print, and events sectors to help you…
