Blog Blogs

Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

    Studio overflow: when your in-house team is at capacity.

    Marketing budget planning is easier when print, design and digital sit in one plan rather than three. This guide gives you a simple way to build your 2027 budget: what to include, when to book it and how to keep…

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    Christmas Printing Hertfordshire: 2026 Order-By Dates

    Christmas printing in Hertfordshire gets busy from mid-November, and the businesses that brief early get the stock, finish and delivery date they want. This guide sets out what to order, how long each item takes and the last date to…

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    The Designer’s Toolkit: 200+ Resources We Actually Use

    Every designer has a bookmarks bar full of graphic design resources, and most of those links never get opened twice. This is ours, tidied up: more than 200 sites our studio team actually uses for inspiration, fonts, images, mockups, colour,…

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    The School Open Day Checklist: What Families Notice First

    A school open day checklist helps you see your school the way a visiting family does, from the first search to the drive home. Families often decide how they feel about a school within minutes of arriving, and many have…

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    How to Make Your Website Readable by AI Search

    Making your website readable by AI search starts with the same foundations as good SEO, applied with more care. Google’s AI Overviews, ChatGPT search, Copilot and Perplexity all read web pages, pick out the clearest answers and summarise them for…

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    Marketing team capacity: the third option between hiring and outsourcing

    Marketing team capacity is the problem nobody puts in the plan. The plan says three campaigns a quarter, a brand refresh in the spring and a steady flow of social, sales and event material in between. Then the requests arrive,…

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    Twelve Months to September 2027: A School Admissions Marketing Plan

    Every September intake is decided in the twelve months before it. The families who arrive in September 2027 will have found you, visited you, compared you and chosen you across the coming year, and most of those moments are already…

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    Two Icons, One Bar: Aston Martin x Champagne Bollinger at Pebble Beach

    Some projects arrive with a brief and a deadline. Others arrive with two of the world’s most recognisable luxury names, a global motoring event, and a build window measured in days rather than weeks. That was the brief we were…

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    10 Years On: What a Long-Term Print Partner Does for a Private School

    Ten years is a long time in any working relationship. In school marketing, it is even more significant. Admissions cycles change, prospectuses get refreshed, and marketing teams often turn over more than once in a decade. Throughout all of that,…

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    What Happens to Your Website When Customers Ask ChatGPT Instead of Google?

    Something has quietly changed in the way your customers look for you. Instead of typing a few words into Google and scrolling through a page of blue links, more and more people are simply asking a question to ChatGPT, Google’s…

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    ChatGPT Ads Why the New Advertising Platform Matters for UK Brands

    ChatGPT has dominated headlines since its launch, reshaping how millions of people research, learn, and solve problems online. Now, OpenAI has introduced a new dimension to the platform: ChatGPT Ads, a sponsored placement system that sits directly alongside user conversations….

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    Behind the Scenes: Datum’s Role in ‘Midas Man’ Marketing

    The film Midas Man tells the fascinating story of Brian Epstein, the visionary manager behind The Beatles’ extraordinary rise to fame. Produced by Studio Pow, this biopic required a cohesive marketing campaign that honoured the legacy of one of music’s most iconic…

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