Blog Blogs
Tips, how-to-guides, digital marketing hacks and insights to help your business grow.
The Ultimate Designer Toolkit for Creative Professionals
Fri 10th Apr 2026
Introduction In the fast-paced world of design, having the right resources at your fingertips can make all the difference. A ‘Designer Toolkit’ is not just a collection of tools; it is an essential resource that enables creative professionals to streamline…
From Concept to Completion: How Datum Manages Your Expo Stand Seamlessly
Tue 17th Mar 2026
Introduction Planning an event can be a daunting task for any organisation. From creative brainstorming to logistics, production, and final execution, the process often involves juggling multiple vendors and managing countless details. Datum simplifies this complexity by offering end-to-end event…
Email Marketing Services That Drive Results
Thu 12th Mar 2026
Introduction Email marketing remains one of the most effective digital marketing channels for businesses aiming to achieve measurable results. Datum’s email marketing services combine personalised strategies, automation, and targeted campaigns to drive engagement and conversions. Whether you’re looking to nurture…
How to Build a Strong Brand with Creative and Print Strategies
Tue 10th Mar 2026
Introduction A strong brand is one of the most valuable assets your business can have. It shapes how customers perceive you, influences their purchasing decisions, and fosters loyalty. Building a strong brand requires a strategic approach that blends creative, print,…
How Print Drives Better Engagement and ROI
Thu 5th Mar 2026
Introduction In today’s digital-first world, businesses are constantly seeking effective ways to connect with their audiences. While digital platforms dominate marketing strategies, print continues to hold a unique and enduring value. From establishing trust to delivering tangible, engaging experiences, print…
Mastering Typography: The Art of Effective Design
Mon 2nd Mar 2026
Introduction Typography is more than just selecting fonts – it is the foundation of effective visual communication. Whether you are crafting a brand identity, designing marketing collateral, or building a user-friendly website, mastering typography can transform how audiences perceive and…
How to Create a Standout School Prospectus
Mon 23rd Feb 2026
Introduction In the competitive world of education, a well-designed school prospectus can make all the difference in attracting prospective students and parents. It serves as a vital tool for showcasing your school’s unique qualities, ethos, and offerings, creating a lasting…
Integrating AI into Creative and Digital Marketing Strategies
Sun 22nd Feb 2026
Introduction Artificial Intelligence (AI) is revolutionising industries, and marketing is no exception. Whether it’s streamlining digital campaigns or enhancing creative output, AI is reshaping how businesses connect with their audiences. Integrating AI into creative and digital marketing strategies isn’t just…
AI Changing Google Search | Marketing Strategy Guide
Mon 16th Feb 2026
Google Search is changing rapidly. Artificial Intelligence now sits at the centre of how results are displayed. Instead of simply listing websites, Google increasingly provides AI-generated answers at the top of the page. For marketing teams, this is not a…
A simple guide to digital marketing in 2026 for UK organisations
Wed 21st Jan 2026
Introduction Digital marketing in 2026 is less about chasing trends and more about building clarity, trust and consistency. Audiences are more selective, attention spans are shorter, and organisations are expected to communicate clearly across every channel they use. For UK…
Video, Managed: How Datum Delivers High-End Film Projects at Any Scale
Fri 16th Jan 2026
Video has become one of the most effective ways for organisations to communicate clearly, emotionally and at pace. From brand storytelling and product launches to explainers and social content, video now sits alongside design, print and digital as a core…
Building Community Through Print: Creating Sópers Circle for Sópers House
Thu 15th Jan 2026
A brand-led print project designed to connect people, not just pages In a world dominated by digital touchpoints, meaningful community is becoming harder to create and even harder to sustain. At Sópers House, community is not a by-product of the…