Creative production can make or break a campaign When a campaign falls flat, it’s rarely because the idea was poor. More often, it’s due to a breakdown somewhere in the production process. From unclear briefs to inconsistent execution, small mistakes…
In the competitive world of independent and senior schools in the UK, printed marketing materials are far from obsolete. In fact, as digital channels become increasingly crowded, print is showing renewed strength – stacking up as a powerful, trusted tool…
When Google rolled out AI Overviews, many businesses feared the worst – that searchers would stop clicking through to websites altogether. But here’s the truth: while AI-generated summaries are changing how people browse, smart on-page optimisation still makes a measurable…
Datum recently had the privilege of capturing a truly exclusive event at one of London’s most prestigious culinary destinations: Alain Ducasse at The Dorchester. Commissioned by Champagne Bollinger, our team was tasked with filming the Annual Awards of Excellence —…
In October 2025, OpenAI launched its new browser, ChatGPT Atlas, signalling what many believe could be a shift away from the way we surf the web today. For businesses and educational institutions alike, this raises an important question: should we view…
Print remains a powerful and measurable channel when executed with precision. At Datum, we help businesses and educational institutions extract full value from every print campaign. Whether you’re running direct mail, creating event materials, or producing point-of-sale collateral, your return…
From reception areas to boardrooms, every square metre of your workplace says something about your brand. Office graphics offer a powerful, visual way to communicate your company’s values, energise staff, and elevate the environment clients experience. At Datum, we design,…
Introduction: Why Hugh’s Law Matters For many parents, nothing prepares them for the life-changing moment when a child becomes seriously or terminally ill. But for families across the UK, the emotional trauma is often compounded by a financial system that…
When you rely on a single developer who is over-stretched or unresponsive, even simple updates can stall. Pages stay out of date. Campaigns go live late. Worse, you might be ghosted entirely. If this sounds familiar, it is time to…
Instagram remains one of the most powerful social platforms for brands. But beneath the surface, there are plenty of surprising facts, shifting trends and hidden opportunities. In this article, we’ll share 20 insights you may not know – then explain…
In the ever-evolving world of search engine optimisation (SEO), one principle has become more vital than ever: E-E-A-T. If your business or school is investing in online visibility in 2025, understanding and implementing E-E-A-T is no longer optional – it’s…
Running a business is never short of challenges. Time, budget, and focus are constantly stretched. Most marketing agencies offer fixed packages for single services, like PPC or SEO. But what if you need a bit of everything – social media,…
