Search behaviour is evolving fast. With AI now influencing what we see online, becoming a trusted voice has never been more important. SEO (Search Engine Optimisation) is no longer about simply ranking for keywords. Today, it’s about authority, trust, and…
The Ultimate A–Z Event Planning Guide: From Concept to Follow-Up Planning an event is like conducting an orchestra. From logistics and creative to print and promotion, every detail must work in harmony to deliver a seamless experience. Whether you’re managing…
In an era dominated by digital channels, it might seem surprising to suggest that print marketing still has a place in the modern marketing mix. But at Datum, we’ve seen time and again how printed materials deliver impact, trust, and…
In a digital-first world, many marketers believe that only online campaigns win. But direct mail remains one of the most effective channels in the UK. It’s physical, personal, and measurable. In this post we unpack what makes direct mail work now, what…
Events have reasserted their value in a world where digital channels often dominate. Despite the evolution of marketing, events continue to offer something that screens cannot: real, in-person experiences that build relationships, trust and momentum for brands. For UK businesses,…
Introduction In today’s competitive education landscape, schools face the challenge of standing out while keeping communication clear, engaging, and professional. From prospectuses and websites to open day campaigns and social media, effective school marketing has become vital. But with busy…
Starting a business is an exciting but challenging journey, especially in a competitive county like Hertfordshire. From St Albans to Stevenage, new ventures are emerging across sectors—tech, retail, professional services, and more. But how can your startup capture attention and…
As the summer holidays wind down and businesses gear up for a productive final quarter, many marketing teams are facing the same challenge: how to scale effectively without the budget or time to recruit additional headcount. That’s where Datum comes…
When the Institute of Migration approached us to transform their London office with bespoke graphics, they were looking for more than just print. They needed a trusted partner who could manage everything from concept to installation, all under one roof….
Choosing a graphic design agency isn’t just about picking someone who can create good visuals. It’s about finding a creative partner that understands your goals, communicates clearly, and delivers real value. Whether you’re a growing business in Hertfordshire or an…
In today’s fast-paced marketing landscape, businesses across Hertfordshire are under pressure to capture attention across multiple platforms. While digital marketing has become essential, the power of print remains firmly relevant. The most effective campaigns today are those that integrate both…
In today’s fast-moving world, marketing teams in both commercial businesses and the education sector are under increasing pressure to deliver results – often with limited resources and time. As internal priorities shift and budgets tighten, more organisations are asking: how…
