Blog Blogs
Tips, how-to-guides, digital marketing hacks and insights to help your business grow.
Not Just a Pretty Face: Why Your Website Needs a Strategy to Convert
Wed 8th Oct 2025
Your website is more than an online brochure. It should be the hardest working member of your team – a 24/7 sales engine that not only looks good but actively drives business growth. At Datum, we believe that a successful…
Private vs. State School Marketing: Different Budgets, Same Pressures
Tue 7th Oct 2025
Introduction Across the UK, schools are facing a growing challenge: how to attract students, engage parents, and build a strong identity in an increasingly competitive education market. Whether a school is state-funded or independent, the pressures are remarkably similar –…
10 TikTok Creators Every Creative Should Follow in 2025
Tue 7th Oct 2025
In the fast-paced world of design, branding, and content creation, inspiration can often come from unexpected places. One platform leading the way in this creative evolution is TikTok. While often seen as a channel for dance trends and viral challenges,…
The Art of Sophistication: Designing for Champagne Bollinger’s 007 Launch
Mon 6th Oct 2025
When Champagne Bollinger approached us with the challenge of creating a visually striking campaign for their new 007 Special Cuvée Limited Edition, we knew we were stepping into a legacy of elegance and global prestige. As one of the world’s…
Where Elegance Meets Engineering: Capturing the Bollinger x Aston Martin Partnership
Sat 4th Oct 2025
When two icons unite, the story becomes more than the sum of its parts. In September 2025, Champagne Bollinger and Aston Martin announced a new global partnership – a rare union of luxury, precision engineering, and heritage. Datum was honoured…
Why a Local Full Service Agency in Hertfordshire Beats Multiple Suppliers
Thu 2nd Oct 2025
In today’s fast-paced business world, the ability to get everything you need in one place is more than just convenient — it’s efficient, consistent, and often more cost-effective. That’s exactly what you get when you partner with a full service…
Beyond the Bottle: Building Brand Impact with Events, Video, and Retail Design
Wed 1st Oct 2025
For beverage brands, standing out in a crowded marketplace requires more than just a beautiful bottle. It’s about creating memorable brand experiences – the kind that spark conversations, build loyalty, and ultimately drive sales. At Datum, we specialise in bringing…
35 Years of Print Expertise, Zero Hassle: The Real Value of Working with Datum
Mon 29th Sep 2025
When it comes to print, experience matters. Over the last 35 years, Datum has refined its approach to print management to deliver unmatched value for clients across the commercial and education sectors. Whether you’re ordering one banner or managing complex…
AI, SEO & Authority How to Become Your Audience’s Go-To Source
Sun 28th Sep 2025
Search behaviour is evolving fast. With AI now influencing what we see online, becoming a trusted voice has never been more important. SEO (Search Engine Optimisation) is no longer about simply ranking for keywords. Today, it’s about authority, trust, and…
The Ultimate A–Z Event Planning Guide From Concept to Follow-Up
Thu 25th Sep 2025
The Ultimate A–Z Event Planning Guide: From Concept to Follow-Up Planning an event is like conducting an orchestra. From logistics and creative to print and promotion, every detail must work in harmony to deliver a seamless experience. Whether you’re managing…
The Modern Approach to Print Marketing for Hertfordshire Businesses
Thu 18th Sep 2025
In an era dominated by digital channels, it might seem surprising to suggest that print marketing still has a place in the modern marketing mix. But at Datum, we’ve seen time and again how printed materials deliver impact, trust, and…
Why Direct Mail is So Good and What Makes It Work in the UK
Wed 17th Sep 2025
In a digital-first world, many marketers believe that only online campaigns win. But direct mail remains one of the most effective channels in the UK. It’s physical, personal, and measurable. In this post we unpack what makes direct mail work now, what…