Blog Blogs

Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

    How to Maximise Your Marketing Budget with a Studio Retainer

    In today’s fast-moving world, marketing teams in both commercial businesses and the education sector are under increasing pressure to deliver results – often with limited resources and time. As internal priorities shift and budgets tighten, more organisations are asking: how…

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    Why Hertfordshire Businesses Choose Datum for End-to-End Local Marketing

    In today’s competitive landscape, visibility is everything. For businesses based in Hertfordshire, connecting with local customers through strategic marketing is not just a bonus – it’s a necessity. That’s where Datum comes in. With a full-service offering that covers creative,…

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    Top Graphic Design Trends to Watch in 2026

    As the design world continues to evolve, staying ahead of the curve is more important than ever. For brands, agencies, and in-house marketing teams, understanding the latest graphic design trends can be the key to creating visual content that captivates,…

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    From Campaigns to Continuity: Why Retained SEO Support Delivers Better Results

    Search engine optimisation (SEO) has evolved. No longer just a checklist of keyword tweaks and quick wins, it now demands a long-term, strategic investment. For businesses in 2025, especially in competitive markets, short bursts of SEO activity simply aren’t enough….

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    Inside 100 Bishopsgate: How We Helped RBC Elevate Their New London Headquarters

    Introduction At Datum, we’re proud of the long-term partnerships we build with our clients. Over the past decade, we’ve worked closely with Royal Bank of Canada (RBC) on a wide range of projects. So, when RBC moved into their new…

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    Printers in Hertfordshire High-Quality Print Services with a Creative Edge

    In today’s fast-paced business environment, standing out from the crowd is more important than ever. That’s why businesses and educational institutions across Hertfordshire continue to turn to Datum for print solutions that do more than just communicate – they inspire….

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    Why Branding Still Matters More Than Ever – Hertfordshire Design Agency

    In a digital-first, fast-paced world, it can be tempting to believe that branding is simply a logo, a colour palette, or a catchy strapline. But branding is much more than just visuals – it’s the soul of your business. At…

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    From Search to Chat: How to Optimise Your Website for Human + AI Audiences

    Why this matters now Search is changing. We still type queries into Google, but more and more, people ask AI chat tools for quick, sourced answers. If your site is easy for humans to read and easy for machines to…

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    Shaping a Brand for the Next Generation of Athletes – The Playas Project

    In the ever-evolving world of sportswear, it’s not just about performance – it’s about identity. That’s why Playas, a bold new sportswear brand founded by two professional goalkeepers, turned to Datum to help shape their visual direction. With just a…

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    ChatGPT vs Google: Why You Need Both

    In a rapidly evolving digital world, the way we search for information is shifting. With the rise of artificial intelligence and conversational tools like ChatGPT, traditional search engines such as Google are no longer the sole option for finding answers….

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    Filming the Royal Standard: A Two-Part Visual Story for Champagne Bollinger

    When one of the world’s most revered Champagne houses receives a prestigious Royal Warrant, the occasion deserves to be celebrated not just with a toast, but with a timeless creative record. Champagne Bollinger – known globally for its craftsmanship, heritage,…

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    10 Brochure Design Ideas That Instantly Elevate Your Brand

    Featuring unique formats, folds, and finishes to make brochures stand out When it comes to first impressions, brochures are an incredibly powerful asset. Done well, they act as compact brand ambassadors: informative, tactile, and bursting with personality. In a sea…

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