Blog Blogs

Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

    Marketing Support in Hertfordshire Why Local Expertise Delivers Better Results

    Whether you’re a small startup in St Albans, a high-street retailer in Hitchin, or a growing business in Cuffley, choosing the right marketing support in Hertfordshire can transform how you connect with your customers. At Datum, we work with a…

    Read More
    Design, Print and Publish: The A–Z of Creating a School Magazine

    Creating a school magazine is more than a term-end task or a student project – it’s a chance to celebrate community, showcase achievements, and build school spirit. Whether you’re highlighting academic milestones, sharing student stories or presenting creative writing and…

    Read More
    How Often Should Schools Refresh Websites to Align with Academic Cycles

    Maintaining a compelling, up-to-date school website is no longer optional. It’s a vital tool for communication, engagement, and reputation management in both the independent and state sectors. Yet one question remains consistent across education clients: how often should a school…

    Read More
    Minimalist vs. Maximalist Design Which Style Fits Your Brand

    In the fast-evolving world of branding and design, the aesthetic choices you make say a great deal about your business. Among the most prominent creative debates today is the question of minimalist branding vs maximalist branding. Which style better serves…

    Read More
    The Role of Brand Guidelines (And Why Your Business Needs Them)

    In today’s fast-paced and highly competitive market, consistency is more than a luxury—it’s a necessity. From your website to your social media channels, and from your email signatures to printed marketing materials, every touchpoint is an opportunity to reinforce who…

    Read More
    Print Marketing Is Not Dead Why It Still Delivers in a Digital World

    In today’s fast-paced digital world, it’s easy to overlook traditional channels like print. But here’s the truth: print marketing is not only alive—it’s thriving. At Datum, our 30+ years of experience in creative and print solutions have taught us one…

    Read More
    How to Measure the ROI of Print Advertising

    Introduction Print advertising has long been a cornerstone of effective marketing – from leaflets and flyers to brochures and direct mail. But in a digital-first world, clients often ask, “Can we actually measure the ROI of print advertising?” The answer…

    Read More
    Eco-Friendly Printing: How to Make Sustainable Design Choices

    In today’s increasingly climate-conscious world, sustainable print design is no longer a niche concept—it’s a necessity. At Datum, we believe that great design should not come at the expense of the planet. From material selection to production methods, there are…

    Read More
    Backing Bold Ideas: How Datum Is Scaling Creative Growth with Investec

    We’re pleased to share that Datum has been featured in a recent Investec case study, spotlighting the financial partnership supporting our continued growth. As a full-service creative agency, we’re taking on larger-scale work for leading brands, which means the demands…

    Read More
    10 Digital Marketing Trends Shaping Smarter Brands in 2025

    The digital marketing landscape is evolving at breakneck speed. In 2025, staying relevant means more than just having a website or running occasional ads. It’s about strategically adopting the latest innovations to enhance customer experience, streamline workflows, and drive measurable…

    Read More
    Play On: Rebranding and Web Design for Blue Flag Visual

    In the fast-moving world of video content, having a strong brand and digital presence is non-negotiable. Blue Flag Visual, a fast-growing video production agency based next door to us in Sopers House, Cuffley, understands this better than most. Known for…

    Read More
    Automate the Everyday: How ChatGPTs Free You to Focus on Growth

    In today’s fast-paced digital landscape, businesses across every sector are battling with one common challenge: time. Too often, teams are tied up with repetitive administrative tasks, basic enquiries, and content generation, leaving little room for strategic thinking or innovation. But…

    Read More
    Search Our Blog