In an increasingly digital world, where communication is often reduced to emails and social media posts, sending Christmas cards remains a heartfelt and effective way for businesses to connect with clients. Whether physical or digital, a well-thought-out Christmas card can…
Introduction In today’s competitive marketplace, consistency in branding is crucial to building trust, recognition, and loyalty. A unified brand image across all channels strengthens your presence and makes your business instantly recognisable. Achieving this requires carefully developed brand guidelines that…
In today’s competitive marketplace, businesses must navigate a complex array of marketing channels to effectively reach and engage their target audiences. Partnering with an integrated creative agency like Datum can streamline this process, offering a cohesive strategy that encompasses creative…
At Datum, our creative studio relies on a diverse range of tools and resources every day to produce exceptional designs. Whether you’re a seasoned professional or an aspiring designer, equipping yourself with a comprehensive graphic designers toolkit can make all…
In a world dominated by digital marketing, it’s easy to overlook the potential of print. However, a strategic combination of print and digital tactics can significantly boost your website traffic. By leveraging print marketing’s unique, tangible qualities, you can bridge…
Introduction As technology evolves, so too does web design, offering new ways to captivate audiences and drive engagement. For businesses and educational institutions alike, staying ahead of these shifts is crucial to creating digital experiences that resonate. In this article,…
In the ever-competitive digital world, businesses are constantly vying for a top spot on search engines. When it comes to improving online visibility and driving traffic, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are key strategies. But what…
Managing a marketing budget can be challenging, especially when unpredictable costs arise, new campaigns emerge, or unexpected creative needs develop. As we head into 2025, finding a cost-effective, reliable, and streamlined approach to marketing is critical for success. One of…
In today’s fast-paced digital world, building a strong social media presence is essential for any business. High-quality, consistent content that reflects your brand’s identity can make the difference between just being seen and truly connecting with your target audience. This…
In today’s digital landscape, having a strong online presence is more critical than ever. Yet, for many businesses, investing in paid SEO tools isn’t always feasible, especially when budgets are tight. The good news is there are several high-quality, free…
Introduction Artificial Intelligence (AI) is revolutionising how businesses approach design and marketing. From automating laborious tasks to enhancing consumer engagement with predictive analytics, AI is a powerful tool. At Datum, we have embraced these innovations to deliver outstanding results while…
Introduction: Celebrating British Independent Film The British Independent Film Awards (BIFA) have become a hallmark event, celebrating the exceptional talent of independent filmmakers across the UK. This annual event attracts industry icons and film enthusiasts, all eager to recognise the…
