Blog Blogs

Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

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Your Event Partner from Start to Finish: Inside Datum’s Print Project Management Model

At Datum, we believe that successful event management is about more than just showing up on the day with a pop-up banner and a smile. It’s about strategy, preparation, flawless execution – and above all – making sure your brand…

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Marketing Support in Hertfordshire Why Local Expertise Delivers Better Results

Whether you’re a small startup in St Albans, a high-street retailer in Hitchin, or a growing business in Cuffley, choosing the right marketing support in Hertfordshire can transform how you connect with your customers. At Datum, we work with a…

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Design, Print and Publish: The A–Z of Creating a School Magazine

Creating a school magazine is more than a term-end task or a student project – it’s a chance to celebrate community, showcase achievements, and build school spirit. Whether you’re highlighting academic milestones, sharing student stories or presenting creative writing and…

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How Often Should Schools Refresh Websites to Align with Academic Cycles

Maintaining a compelling, up-to-date school website is no longer optional. It’s a vital tool for communication, engagement, and reputation management in both the independent and state sectors. Yet one question remains consistent across education clients: how often should a school…

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Minimalist vs. Maximalist Design Which Style Fits Your Brand

In the fast-evolving world of branding and design, the aesthetic choices you make say a great deal about your business. Among the most prominent creative debates today is the question of minimalist branding vs maximalist branding. Which style better serves…

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The Role of Brand Guidelines (And Why Your Business Needs Them)

In today’s fast-paced and highly competitive market, consistency is more than a luxury—it’s a necessity. From your website to your social media channels, and from your email signatures to printed marketing materials, every touchpoint is an opportunity to reinforce who…

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Print Marketing Is Not Dead Why It Still Delivers in a Digital World

In today’s fast-paced digital world, it’s easy to overlook traditional channels like print. But here’s the truth: print marketing is not only alive—it’s thriving. At Datum, our 30+ years of experience in creative and print solutions have taught us one…

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How to Measure the ROI of Print Advertising

Introduction Print advertising has long been a cornerstone of effective marketing – from leaflets and flyers to brochures and direct mail. But in a digital-first world, clients often ask, “Can we actually measure the ROI of print advertising?” The answer…

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Eco-Friendly Printing: How to Make Sustainable Design Choices

In today’s increasingly climate-conscious world, sustainable print design is no longer a niche concept—it’s a necessity. At Datum, we believe that great design should not come at the expense of the planet. From material selection to production methods, there are…

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Backing Bold Ideas: How Datum Is Scaling Creative Growth with Investec

We’re pleased to share that Datum has been featured in a recent Investec case study, spotlighting the financial partnership supporting our continued growth. As a full-service creative agency, we’re taking on larger-scale work for leading brands, which means the demands…

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10 Digital Marketing Trends Shaping Smarter Brands in 2025

The digital marketing landscape is evolving at breakneck speed. In 2025, staying relevant means more than just having a website or running occasional ads. It’s about strategically adopting the latest innovations to enhance customer experience, streamline workflows, and drive measurable…

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Play On: Rebranding and Web Design for Blue Flag Visual

In the fast-moving world of video content, having a strong brand and digital presence is non-negotiable. Blue Flag Visual, a fast-growing video production agency based next door to us in Sopers House, Cuffley, understands this better than most. Known for…

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