Are school magazines still relevant in a world where the latest school updates and news are available on the school website, social media channels or regular newsletters emailed directly to parents’ inboxes? In a word, yes. These publications, brimming with…
Finding fresh inspiration is crucial for fostering creativity and innovation. At Datum, we believe in drawing from a diverse array of sources to enrich our design projects. From the serenity of natural landscapes to the bustling energy of online communities,…
In the ever-evolving landscape of graphic design, artificial intelligence (AI) tools are revolutionising how designers create, conceptualise, and execute their ideas. From automating mundane tasks to sparking creativity for complex projects, AI is reshaping the design world. At Datum, we’re…
In a crowded educational landscape, standing out is not just a goal – it’s a necessity. The key to differentiation lies in innovative branding strategies that not only attract attention but also make a lasting impression. How can your school…
At Datum, we understand the critical importance of an integrated marketing approach for businesses of all shapes and sizes. In this blog, we’ll share our insights on how blending creative, print and digital strategies can create a cohesive marketing plan…
In the digital age, where marketing platforms and channels are constantly evolving, schools face the challenge of balancing creativity with compliance. Ethical marketing is not just a legal obligation, it’s a commitment to truthful, respectful and responsible communication. In this…
Establishing a consistent and effective marketing strategy is often the key to long-term success for a business. For SMEs seeking a reliable and flexible marketing partner, the retainer model presents a multitude of benefits. Let’s explore how a retainer model…
Reaching your school’s audience is both a challenge and an opportunity. Schools must communicate with a wide range of stakeholders – from current and prospective students and their families to alumni, prospective staff and the wider local community. Let’s explore…
Somewhat unbelievably, we’re approaching the end of the first quarter of the 21st century, and the digital landscape continues to evolve at pace. It presents both challenges and opportunities for Hertfordshire companies but staying ahead in digital marketing is key…
Having a strong online presence is crucial for any school – for the majority of families, online research will be an important element of their search for the right school for their child. The online landscape is constantly evolving, making…
In today’s fast-paced business environment, a streamlined approach to marketing is more important than ever. For companies of all shapes and sizes, leveraging all-in-one solutions for creative, print and digital is not just convenient, it’s a strategic advantage. In this…
In the ever-competitive world of education, making a significant impact with a limited budget is a challenge for many schools. However, with strategic planning and innovative approaches to print and digital marketing, it’s possible to achieve remarkable results without breaking…
