The Datum Marketing Blog

Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

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Organic Marketing Your Free Guide to Free Marketing

In an increasingly digital-first world, marketing doesn’t have to break the bank. For businesses and educational institutions alike, there are countless ways to build awareness, drive engagement, and grow your brand organically. Welcome to your free guide to free marketing:…

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Power Up Your Brand with Ongoing Creative Support

Maintaining a strong and consistent brand presence has never been more vital. As consumer behaviours evolve and digital channels multiply, businesses are increasingly required to produce high-quality, tailored content at speed – and on repeat. That’s where Datum’s retained studio…

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SEO, PPC or Social—What’s the Best Fit for Your Digital Marketing Goals?

When it comes to building a successful digital presence, the options can feel overwhelming. Should you invest in Search Engine Optimisation (SEO), Pay Per Click (PPC) advertising, or ramp up your Social Media Marketing? The answer depends on your goals,…

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Why a Retained Creative Studio is Your Secret Business Weapon

In today’s fast-paced, brand-saturated marketplace, consistency, agility, and creativity are essential for businesses aiming to stay ahead. Whether you’re in the commercial sector or part of a forward-thinking educational institution, the ability to react quickly to new opportunities and maintain…

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Understanding Signage: What Types of Signs Can Elevate Your Brand Presence

In today’s competitive marketplace, signage is more than a way to display your business name—it’s a vital tool for branding, communication, and customer engagement. The right signage helps your business stand out, build trust, and drive footfall. But with so…

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How to Design a Brochure That Converts

Introduction A well-designed brochure remains one of the most powerful marketing tools in your arsenal—whether you’re promoting a product, service, event, or your entire brand. But not all brochures are created equal. The ones that convert—that inspire action—are designed with…

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