The Datum Marketing Blog

Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

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ChatGPT vs Google: Why You Need Both

In a rapidly evolving digital world, the way we search for information is shifting. With the rise of artificial intelligence and conversational tools like ChatGPT, traditional search engines such as Google are no longer the sole option for finding answers….

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Filming the Royal Standard: A Two-Part Visual Story for Champagne Bollinger

When one of the world’s most revered Champagne houses receives a prestigious Royal Warrant, the occasion deserves to be celebrated not just with a toast, but with a timeless creative record. Champagne Bollinger – known globally for its craftsmanship, heritage,…

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10 Brochure Design Ideas That Instantly Elevate Your Brand

Featuring unique formats, folds, and finishes to make brochures stand out When it comes to first impressions, brochures are an incredibly powerful asset. Done well, they act as compact brand ambassadors: informative, tactile, and bursting with personality. In a sea…

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Design Forecast: Summer 2025’s Hottest Creative Trends

As the longer days of summer draw near, brands are looking to refresh their visual identities with impactful design. At Datum, we believe that change presents not just an opportunity but a creative imperative. In this blog, we explore the…

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The Print Management Advantage Save Time, Money, and Stress

In today’s competitive business landscape, every resource counts – especially time and budget. Yet, many commercial organisations still wrestle with the complexity, inconsistency, and hidden costs of managing print in-house. That’s where print management comes into its own. At Datum,…

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Mastering Google Trends: A Marketer’s Guide to Smarter Content Planning

In the fast-paced world of digital marketing, staying ahead of audience interests is key to driving engagement. For businesses and educational institutions alike, understanding what people are searching for is crucial to creating content that resonates. That’s where Google Trends…

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