The Datum Marketing Blog

Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

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Event Season is Coming Are Your Print and Stand Assets Ready

As summer approaches and autumn trade shows loom, businesses and schools alike start gearing up for one of the busiest stretches of the calendar year: event season. Whether you’re preparing for an industry exhibition, a corporate conference, or an education…

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The Importance of School Magazines More Than Just Pages

School magazines are often seen as an optional extra, a nice-to-have project that surfaces once a year—if time and resources allow. However, their impact goes far beyond the printed page. The importance of school magazines lies not just in what…

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PPC, SEO & ChatGPT: The New Digital Trinity for Smarter Marketing

In today’s fast-evolving digital world, the way people search for products and services is changing rapidly. Gone are the days when a quick Google search was the only route to discovering businesses online. Now, AI-powered platforms like ChatGPT are emerging…

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Affordable Print Marketing for Schools: Big Brand Quality, Small School Budgets

When it comes to promoting schools, marketing is often viewed as a luxury rather than a necessity. Budgets are tight, resources are stretched, and external support is frequently perceived as out of reach. However, effective marketing is crucial to building…

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Brochure Design Inspiration: Elevate Your Brand Online and in Print

In today’s fast-moving, digital-first world, it’s easy to underestimate the power of a well-designed brochure. Yet when done right, brochures remain one of the most effective tools for conveying your brand’s story, showcasing your services, and leaving a lasting impression….

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Ready for Results? Start with a Digital Marketing Audit by Datum

Introduction In the fast-moving world of digital marketing, keeping pace with ever-evolving platforms, algorithms and customer behaviour is a challenge. Whether you’re a business owner, marketing manager, or part of a school or trust looking to increase enrolment or stakeholder…

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