The Datum Marketing Blog
Tips, how-to-guides, digital marketing hacks and insights to help your business grow.
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10 Simple Ways to Drive Traffic to Your Website – For Free!
Mon 24th Mar 2025
Every business wants more eyes on their website, but not everyone has a big marketing budget. The good news? There are several effective, no-cost ways to bring more visitors to your site. Whether you’re a start-up, a small business, or…
The Psychology of Exhibition Design: How Layout and Colour Influence Visitors
Fri 21st Mar 2025
When we think of exhibitions, we often focus on the products or messaging. Yet, beneath the surface lies a finely tuned science—one rooted in human psychology. Every successful exhibition stand or event space is meticulously designed to influence behaviour, mood,…
The Latest Instagram Features of 2025: Enhancing User Experience and Engagement
Thu 20th Mar 2025
In 2025, Instagram has introduced a series of innovative features designed to enrich user interaction and provide creators with advanced tools to engage their audiences more effectively. Here’s an overview of the most notable updates: Profile Grid Adjustment to 4:5…
The Best AI Tools for Content Creation: From Blogs to Brochures
Tue 18th Mar 2025
Introduction AI has revolutionised the way businesses create content. From generating engaging blog posts to crafting compelling marketing brochures, AI-powered tools are streamlining the content creation process like never before. But with so many options available, which AI tools should…
Boost Engagement with Interactive Print Brochures
Tue 18th Mar 2025
Print brochures have long been a staple of marketing materials, but in today’s digital-first world, businesses must find new ways to make them more engaging. By integrating interactive elements such as QR codes, Augmented Reality (AR), and Near Field Communication…
Six Nations with Bollinger: See How We Brought the Brand to Life
Mon 17th Mar 2025
Celebrating Six Nations in Style: Champagne Bollinger at Twickenham At Datum, we are proud to have been part of Champagne Bollinger’s incredible presence at this year’s Six Nations Rugby at Twickenham. As long-term creative partners of Bollinger, we were once…