The Datum Marketing Blog

Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

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Why Google Business Profile is the Key to Local Search Success

In today’s digital landscape, local search has never been more critical for businesses looking to attract nearby customers. Google Business Profile (GBP), formerly known as Google My Business, is at the heart of local SEO, ensuring your business stands out…

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How to Build Your Social Media Marketing Strategy

Social media marketing has evolved into a cornerstone of modern business strategies. Whether you’re a start-up or an established brand, leveraging social platforms can help you connect with your audience, increase visibility, and drive growth. In this blog, we’ll address…

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Boosting Brand Visibility in Financial Services

In the highly competitive financial services sector, standing out is more vital than ever. Whether you’re a fintech innovator or an established global institution, having a memorable and trusted brand is non-negotiable. At Datum, with over a decade of experience…

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Print’s Renaissance: The Data Behind the Resurgence

For years, print media was overshadowed by the meteoric rise of digital platforms. However, the narrative of print being a “dying art” couldn’t be further from the truth. Recent studies and industry insights reveal a fascinating trend: print is not…

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The Art of Simplicity: Helping Your Brand Thrive in a Crowded Digital Space

In today’s digital age, businesses face an overwhelming challenge: the constant barrage of content vying for their audience’s attention. From social media posts to search engine ads, brands are competing in an environment that’s noisier than ever. But amidst this…

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The Smart Investment: How Retainers Maximise ROI

In the fast-paced world of business, efficiency and consistency are critical to achieving success. For small and medium-sized enterprises (SMEs) in Hertfordshire, managing marketing, creative, and digital needs while staying focused on core operations can be a daunting task. This…

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