The Datum Marketing Blog

Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

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SEO vs. SEM: Your Guide to Winning the Search Game

In the ever-competitive digital world, businesses are constantly vying for a top spot on search engines. When it comes to improving online visibility and driving traffic, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are key strategies. But what…

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Future-Proof Your 2025 Marketing Budget with Datum’s Retainer Packages

Managing a marketing budget can be challenging, especially when unpredictable costs arise, new campaigns emerge, or unexpected creative needs develop. As we head into 2025, finding a cost-effective, reliable, and streamlined approach to marketing is critical for success. One of…

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Maximising Engagement with Bespoke Social Media Templates

In today’s fast-paced digital world, building a strong social media presence is essential for any business. High-quality, consistent content that reflects your brand’s identity can make the difference between just being seen and truly connecting with your target audience. This…

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The Best Free SEO Resources to Grow Your Online Presence Fast

In today’s digital landscape, having a strong online presence is more critical than ever. Yet, for many businesses, investing in paid SEO tools isn’t always feasible, especially when budgets are tight. The good news is there are several high-quality, free…

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AI in Design & Marketing: Transforming the Creative Landscape

Introduction Artificial Intelligence (AI) is revolutionising how businesses approach design and marketing. From automating laborious tasks to enhancing consumer engagement with predictive analytics, AI is a powerful tool. At Datum, we have embraced these innovations to deliver outstanding results while…

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Six Years of Elevating BIFA’s Visual Story

Introduction: Celebrating British Independent Film The British Independent Film Awards (BIFA) have become a hallmark event, celebrating the exceptional talent of independent filmmakers across the UK. This annual event attracts industry icons and film enthusiasts, all eager to recognise the…

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