The Datum Marketing Blog

Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

    2025 Marketing Trends: AI, Personalisation, and the Phygital Revolution

    As we approach 2025, the marketing landscape is evolving at an unprecedented pace. Brands need to adapt to these rapid changes to stay competitive and meet growing consumer expectations. In this blog, we’ll explore three key marketing trends that will…

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    A Legendary Toast: Bollinger Celebrates 60 Years of James Bond

    In celebration of 60 years since the release of Goldfinger, one of the most iconic films in the James Bond franchise, Champagne Bollinger has unveiled a limited-edition bottle, commemorating its longstanding relationship with the world’s most famous spy. The bond between the Bollinger and Fleming…

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    Master Google Search Console: Key Insights to Boost Your SEO

    In the world of digital marketing, Google Search Console (GSC) is one of the most powerful and free tools to optimise your website’s SEO. GSC provides invaluable data on your website’s performance, allowing you to understand how Google views your site, troubleshoot…

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    Google Fonts Trends: A Data-Driven Approach to Font Selection

    Introduction Typography plays a crucial role in shaping the visual identity of any brand, website, or marketing material. As trends in design evolve, so do the fonts that capture attention and deliver the right message. For designers and marketers, staying…

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    Traditional vs. NFC Business Cards: Why Going Digital Might Get You Lost in the Crowd

    In today’s fast-paced, technology-driven world, more people are choosing to replace their traditional business cards with sleek, modern NFC business cards. These cards can instantly transfer contact details to smartphones with a simple tap, offering a convenient and eco-friendly solution….

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    2025 Website Trends: 8 Signs You Need a New Website Now

    In the fast-paced digital landscape, staying up-to-date with the latest website trends is crucial for maintaining a competitive edge. As we head into 2025, technological advancements and changing user expectations mean that an outdated website could be costing you valuable…

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