The Datum Marketing Blog

Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

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Understanding Signage: What Types of Signs Can Elevate Your Brand Presence

In today’s competitive marketplace, signage is more than a way to display your business name—it’s a vital tool for branding, communication, and customer engagement. The right signage helps your business stand out, build trust, and drive footfall. But with so…

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How to Design a Brochure That Converts

Introduction A well-designed brochure remains one of the most powerful marketing tools in your arsenal—whether you’re promoting a product, service, event, or your entire brand. But not all brochures are created equal. The ones that convert—that inspire action—are designed with…

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Top 10 Graphic Designers in London: The Creative Minds Shaping the Industry

London is home to some of the world’s most talented graphic designers, shaping the visual landscape of brands, publications, and digital media. Whether pioneering new creative trends or redefining visual storytelling, these designers influence industries far beyond the UK. In…

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Social Media on Autopilot: How Managed Social Media Can Free Up Your Time and Boost Engagement

Introduction Most businesses know they should be active on social media, but keeping up with regular posting, engagement, and strategy can be overwhelming. From brainstorming content ideas to creating eye-catching graphics and scheduling posts—it’s a full-time job! That’s where Datum…

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10 Simple Ways to Drive Traffic to Your Website – For Free!

Every business wants more eyes on their website, but not everyone has a big marketing budget. The good news? There are several effective, no-cost ways to bring more visitors to your site. Whether you’re a start-up, a small business, or…

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The Psychology of Exhibition Design: How Layout and Colour Influence Visitors

When we think of exhibitions, we often focus on the products or messaging. Yet, beneath the surface lies a finely tuned science—one rooted in human psychology. Every successful exhibition stand or event space is meticulously designed to influence behaviour, mood,…

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