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Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

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How to Create a Sustainable and Eco-Friendly Brand Activation

In today’s world, sustainability is more than just a buzzword—it’s a necessity. Consumers are increasingly conscious of their environmental impact and expect the brands they support to reflect their values. As a result, creating a sustainable and eco-friendly brand activation…

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Top Trends in Brand Activation for 2024

Brand activation continues to evolve, driven by technological advancements, changing consumer behaviours, and the growing importance of sustainability. As we move into 2024, several key trends are shaping the way brands connect with their audiences through immersive and engaging experiences….

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Integrating Print and Digital: Best Practices for a Cohesive Marketing Strategy

Introduction Integrating your print and digital planning is essential for a cohesive brand message and marketing strategy. While digital marketing offers immediacy and reach, print brings a tactile depth that enhances brand perception and engagement. And, in an increasingly screen-focussed…

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The Benefits of Print Management

In today’s fast-paced business environment, efficiency and cost-effectiveness are paramount. Print management services offer a strategic approach to handling all printing needs, streamlining processes, reducing costs, and enhancing overall productivity. Whether for commercial enterprises or educational institutions, the advantages of…

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5 Proven Digital Marketing Strategies to Boost Your Small Business

In today’s digital age, small businesses need robust digital marketing strategies to stand out in a competitive market. With the right approach, you can enhance your online presence, attract more customers, and drive sales. Here are five proven digital marketing…

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Unlocking Business Growth: How Video Marketing Can Transform Your Brand

In today’s digital landscape, video marketing has become an essential tool for businesses looking to grow and thrive. With its ability to capture attention, convey complex messages quickly, and engage audiences, video marketing is transforming how brands connect with their…

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Why Digital Marketing is Essential for Building Brand Authority

Establishing your brand authority is crucial for business success. Digital marketing plays a pivotal role in building and maintaining this credibility, offering strategies to enhance visibility, engage with audiences and position your brand as a leader in your sector. At…

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Boost Your SEO Strategy with AI: Top Tips and Techniques

Introduction In today’s digital landscape, staying ahead of the competition requires innovative strategies and tools. Artificial Intelligence (AI) has emerged as a game-changer in various fields, including Search Engine Optimisation (SEO). Integrating AI into your SEO strategy can enhance your…

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Enhancing School-Community Connections: How Datum’s Services Foster Stronger Bonds

In today’s educational landscape, fostering strong connections between schools, students, and their parents is more important than ever. A positive first impression can set the stage for a lasting relationship, enhancing student engagement and parental involvement. Datum is here to…

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Surprising Facts About Companies That Still Use Print

In an increasingly digital world, it’s easy to assume that traditional print media has become obsolete. However, many companies continue to use print for various purposes, and their reasons for doing so might surprise you. From enhancing brand visibility to…

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10 Quick Wins to Boost Your Website Traffic in Hertfordshire

Introduction In the digital age, having a robust online presence is crucial for any business. Whether you’re a small local shop or a large enterprise in Hertfordshire, driving traffic to your website is essential for growth and success. In this…

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From Concept to Screen: Custom PowerPoint & Keynote Presentations

In today’s fast-paced world, delivering a compelling presentation is more important than ever. Whether you’re pitching a new business idea, presenting at a conference, or conducting an educational seminar, a well-designed presentation can make all the difference. At Datum, we…

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