The independent education sector in the UK is facing a significant potential challenge: the introduction of a 20% VAT on private schools. If and when implemented, this tax will have far-reaching consequences for independent schools, affecting tuition fees and, subsequently,…
In the heart of London’s Kightbridge, Harrods stands as a beacon of luxury retail, showcasing some of the world’s most prestigious brands. Among them, Leica Camera, renowned for its innovation in photography, entrusted Datum with designing a window display that…
As we approach 2025, the marketing landscape is evolving at an unprecedented pace. Brands need to adapt to these rapid changes to stay competitive and meet growing consumer expectations. In this blog, we’ll explore three key marketing trends that will…
In celebration of 60 years since the release of Goldfinger, one of the most iconic films in the James Bond franchise, Champagne Bollinger has unveiled a limited-edition bottle, commemorating its longstanding relationship with the world’s most famous spy. The bond between the Bollinger and Fleming…
In the world of digital marketing, Google Search Console (GSC) is one of the most powerful and free tools to optimise your website’s SEO. GSC provides invaluable data on your website’s performance, allowing you to understand how Google views your site, troubleshoot…
Introduction Typography plays a crucial role in shaping the visual identity of any brand, website, or marketing material. As trends in design evolve, so do the fonts that capture attention and deliver the right message. For designers and marketers, staying…
In today’s fast-paced, technology-driven world, more people are choosing to replace their traditional business cards with sleek, modern NFC business cards. These cards can instantly transfer contact details to smartphones with a simple tap, offering a convenient and eco-friendly solution….
In the fast-paced digital landscape, staying up-to-date with the latest website trends is crucial for maintaining a competitive edge. As we head into 2025, technological advancements and changing user expectations mean that an outdated website could be costing you valuable…
For over 10 years, we at Datum have had the privilege of working with Champagne Bollinger, an iconic brand synonymous with luxury, tradition, and exceptional craftsmanship. From prestigious product launches to unforgettable PR events at places like Royal Ascot, The…
In an age where digital marketing dominates, print marketing still holds significant power to captivate and engage. As we look ahead to 2025, innovative print strategies can help your business stand out, creating a unique impact that digital cannot always…
In today’s digital-first world, having a strong online presence is no longer optional—it’s essential. Companies, whether commercial businesses or educational institutions, need to establish a digital footprint that not only attracts attention but also keeps their audience engaged. This is…
Introduction: Modernising Tradition Through Design We embarked on an exciting project with St Albans School, a prestigious institution with a rich history and a strong sporting tradition. The task? To breathe new life into the dated facilities at The Woollam…
