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Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

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End-of-Year School Memory Books: A Lasting Keepsake for Students and Parents

As the academic year draws to a close, schools often reflect on the incredible moments that shaped the past year. From school trips and sports days to classroom achievements and creative projects, every milestone deserves to be celebrated and remembered….

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Shining Bright: BIFA 2024 Lights Up a Stunning New Venue

For the British Independent Film Awards (BIFA), 2024 marked a new chapter in an already extraordinary story. Held at the iconic Roundhouse in Camden, this year’s event was a dazzling celebration of the best in British independent cinema. Datum was…

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Effortless Lead Generation: Automated Campaigns That Work for You

Generating high-quality leads is essential for any business, but it’s not always easy to manage alongside your daily operations. That’s why Datum offers a smarter solution—fully automated campaigns that help you reach, engage, and convert leads with minimal effort. From…

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Essential WordPress Plugins for 2025: Boost SEO, Speed, and Security

Running a successful WordPress website means more than just a stunning design—it’s about functionality, performance, and security. With thousands of plugins available, finding the ones that truly make a difference can be overwhelming. That’s why we’ve compiled this list of…

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2025 Marketing Trends: How to Stay Ahead of the Curve

The marketing landscape is evolving faster than ever, with new technologies, consumer behaviours, and strategies emerging daily. As we step into 2025, businesses must embrace these changes to remain competitive. In this blog, we explore the top marketing trends for…

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Eco-Friendly, Personalised, and Digital: Christmas Card Options for Your Business

In an increasingly digital world, where communication is often reduced to emails and social media posts, sending Christmas cards remains a heartfelt and effective way for businesses to connect with clients. Whether physical or digital, a well-thought-out Christmas card can…

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One Look, Many Channels: The Need for Consistent Branding

Introduction In today’s competitive marketplace, consistency in branding is crucial to building trust, recognition, and loyalty. A unified brand image across all channels strengthens your presence and makes your business instantly recognisable. Achieving this requires carefully developed brand guidelines that…

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Maximising Success: The Key Benefits of working with an Integrated Creative Agency

In today’s competitive marketplace, businesses must navigate a complex array of marketing channels to effectively reach and engage their target audiences. Partnering with an integrated creative agency like Datum can streamline this process, offering a cohesive strategy that encompasses creative…

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The Ultimate Toolkit for Graphic Designers: Must-Have Resources

At Datum, our creative studio relies on a diverse range of tools and resources every day to produce exceptional designs. Whether you’re a seasoned professional or an aspiring designer, equipping yourself with a comprehensive graphic designers toolkit can make all…

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10 Ideas for Driving Traffic to Your Website Using Print Marketing

In a world dominated by digital marketing, it’s easy to overlook the potential of print. However, a strategic combination of print and digital tactics can significantly boost your website traffic. By leveraging print marketing’s unique, tangible qualities, you can bridge…

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Web Design 2025: Key Trends and Innovations Shaping the Digital Landscape

Introduction As technology evolves, so too does web design, offering new ways to captivate audiences and drive engagement. For businesses and educational institutions alike, staying ahead of these shifts is crucial to creating digital experiences that resonate. In this article,…

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SEO vs. SEM: Your Guide to Winning the Search Game

In the ever-competitive digital world, businesses are constantly vying for a top spot on search engines. When it comes to improving online visibility and driving traffic, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are key strategies. But what…

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